This landmark building, the first high-rise built under Vancouver’s Broadway Plan, sets a unique precedent for the entire plan. It embodies the “Vertical Block” concept by integrating a mixed-use program centered around transit while being sensitive to the architectural and public realm context of South Granville and Fairview. The building’s vertical stacking includes a transit station, parking, retail, a grocery store, office space, a fitness center, amenities, and both market and below-market rental residential units. Each use connects directly to the street, creating a lively and accessible public realm at the critical Broadway and Granville intersection.

The building’s façade design is meticulously tailored to each segment of the vertical block, reflecting its diverse functions. The office façade draws inspiration from traditional local architecture, incorporating vertical and horizontal Brise Soleil elements for rhythm and solar control, while a silicone-glazed curtain wall contrasts with these textured elements. The residential façade echoes the surrounding heritage buildings with materials and detailing that reinforce the slender verticality of the tower, reminiscent of Art Deco and Neo-Gothic styles. The retail and grocery façades are distinguished by tactile terra-cotta cladding, which provides a contextual echo to nearby buildings as well as adds warmth through textures that reference the abundant masonry structures in South Granville area.