The Lululemon Flagship store establishes a new presence for the Vancouver-based apparel company at one of the city’s most important retail locations. Facing the corner of Robson and Burrard, the project repurposed underutilised retail space with a bespoke downtown home for Lululemon.  

MCM collaborated with the building owner and tenant to deliver a retail store exterior that is tailored to Lululemon’s identity while maintaining a strong relationship to the existing building. The resultant building massing includes a series of volumes that reference the language of the office building. At the corner, a dramatic cantilever volume provides weather protected public realm space and a prominent entry to the store. Organically arranged wood grain louvres and sophisticated detailing provide visual alignment for the store with lululemon’s distinct brand identity.